SMBs have become one of the largest and most vulnerable segments in today’s digital economy. As their reliance on cloud, mobile, and online tools grows, so does their exposure to cyber threats.
At the same time, expectations are shifting. SMBs are no longer just looking to traditional security vendors. They are turning to their telecom providers for protection that is simple, trusted, and easy to deploy.
Based on a global survey of 700+ SMBs across 7 markets, this report gives telco marketers a clear view of what SMB customers really want, and how to turn cybersecurity into a revenue opportunity.
What you’ll learn:
- Why SMBs are now prime cyber targets and remain underprepared despite 1 in 3 SMBs having already experienced a cyber incident
- What SMBs actually value
- 63% of SMBs trust their telecom provider to deliver cybersecurity solutions
- The key insight: 84% are willing to pay their provider for cybersecurity if it reduces risk and complexity
- How pricing expectations, buying behavior, and deployment preferences are evolving across global markets
Who is this report for? Telco marketing and product teams responsible for monetizing cybersecurity services
Ready to understand what SMB customers really expect from cybersecurity? Download the full report to explore detailed insights, global comparisons, and actionable guidance for telco marketers.
